Setting up Tracking and Attribution

You have ads now in your AI tools, and users using said tools. How can you keep track of how effective the campaigns are?

In this module, you'll learn:

• How to capture who is using your tool.
• How to use UTM tags to track ad clicks from chats into your analytics stack.
• How to estimate ad impressions from tool usage and conversation volume.

Two layers of tracking

For ads in AI tools, you want two complementary views:

1. Who is using the tool?
2. What happened with the ad?