Setting up Tracking and Attribution
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Preventing Jailbreaks.. with ads
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Managing Relevance and Frequency
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How to design ads into AI
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Mapping Ad Types to AI Interactions
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Limitations of Generative AI Ads
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The Business Logic of AI Monetization
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Sending it to your lead
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Creating the guide with AI
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Designing your Lead Magnet
Static lead magnets are both easy to ship and easy to ignore. A generic PDF or checklist might get you an email address, but it rarely creates momentum toward a real sales conversation. Dynamic magnets change that.
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Creating and shipping the dossier
It's time to package everything into a single place and push it to wherever your team actually lives.
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Researching leads with Perplexity
The goal is simple. Every booked meeting automatically gets a dossier with "who is this person?" and "what does their company do?" before you ever join the call.
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Turning events into lead data
Now that the scenario is watching your calendar, the next step is to turn raw event data into something the rest of the automation can actually use.
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From meeting invite to automation
Ever attended a trade-show or networking event and handed out a QR code to book a meeting? Or left a booking link on LinkedIn, and you saw that someone booked a meeting for next week?
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Avoid forcing hallucinations
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Token Economics
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Where Role details belong
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Where does the AI work?
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Choosing Age & Experience
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Selecting the Right Role
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Why Roleplay improves Outputs
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What it means to give a "Role"
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